Commercial products such as "commercial car" and "commercial seat" have higher added value because they symbolize a certain social status; while business headsets emphasize the functional needs of frequent calls rather than symbolic status, so in terms of price, the difference between business headsets and other consumer headsets is not obvious.
Through the sales proportion, we find that the increase in the sales proportion of business headset can significantly increase the overall gross profit margin before 2015. It is inferred that the gross profit margin of business headsets is higher than that of consumer headsets, with a gross profit margin of about 60% or more.
After 2015, the improvement in the proportion of business headsets will not significantly increase the gross profit margin, because the sales growth of business headsets at this time is mainly contributed by UC headsets, and the gross profit margin of UC headsets is lower than other that of business headsets, thus dragging down the overall gross margin performance.
With the expansion of the sales scale of UC headsets, the scale effect will effectively increase its gross profit margin, thereby enabling the overall gross profit margin of business headsets to rise.
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